Resources Library by ANA

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

October 19, 2020

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Thinh Phan Quang

Company: TITA Research

May 19, 2016

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big

Authors: Suzanne Hall, Chris Perry, Isabella Pereira

Company: Ipsos MRBI

September 26, 2013

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jane Gould, Andrea Strauss, Wynne Tyree

Company: Viacom International Media Networks

September 13, 2012

The kids are alright! The global family today

Family fusion, cohesion and roles have changed rapidly in recent times, unlike previous generations, decision making within families across a wide range of issues and brand purchase is almost entirely collaborative. The generation gap is closed and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Noel Gladstone

Company: Viacom International Media Networks

May 3, 2012

The global family today

Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Leo Weir, Carlos Garcia, Christian Kurz

March 26, 2012

The Brazilian family (Spanish)

This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alessandro Janoni Hernandes, Mauro Francisco Paulino

June 15, 1999

The Brazilian family

This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alessandro Janoni Hernandes, Mauro Francisco Paulino

June 15, 1999

Analysing family purchasing for better media planning

Many consumer decisions are based on evaluation processes within families with many persons involved. Up to today, this multi-person character of most decisions concerning durables has not been taken into consideration adequately. In addition to that...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Franz Böcker, Walter Hubel

Company: GfK

October 26, 1987